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It all starts with Search Engine Optimization. SEO places emphasis on a combination of code and keywords to connect customers to your brand.
SEO is the foundation of a great website.
Domain Authority, Keywords, Content, Backlinks, Website Performance, Accessibility… the list goes on and on! These items all play a role in your organic search engine ranking. Our full-service team reviews your website and tells you where your effort is best spent to improve your results. We can take care of everything or provide expert guidance for teams that want to run their own semantically correct, SEO-friendly content marketing campaigns.
Search Engine Optimization is one of those things that is hard to add after the fact. Sure you can add keywords and meta to your pages in hopes of moving up a spot of two in search engines, but SEO is so much more than this. Fundamentals of user experience such as page speed and accessibility also determine your website’s rank. Semantic code provides answers to user’s queries. These are critical factors that you cannot make up for with long-tail keywords. Our semantic websites are structured, tagged and indexed to help you rank in search. SEO that works is all-encompassing, strategic and intentional – right from the first line of code.
What is Domain Authority? Domain authority is a theoretical score that measures your ability to rank in search results in the field of your expertise. This concept was developed by Moz to tie a rope around the boundless reaches of SEO. It establishes what is important and provides direction to website authors and administrators.
The true value of domain authority comes not from an eternal march toward a perfect score, but from using the metric to establish who the true competitors in your field are and using this data to creep past them in search rankings to reach new audiences. This is the starting point for keyword research. It helps us determine what content is driving traffic to your competitor’s website and provides direction on what your pages should be about. At this level, tactics like backlinking become apparent. We can see what websites link to your competitor’s website and help you strategize how a creative linking strategy could elevate your website above your closest competitors in key search queries.
Domain authority is a great metric to use to measure your website against your competitors because it provides you with action items to improve your results. The best way to influence the Domain Authority metric is to improve your site’s overall SEO health, with a particular focus on the quality and quantity of external links pointing to your site. We look at the big picture to give you a leg up over the competition.
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We are also here to help you learn! Check out our resources page to learn about digital marketing, design, digital strategy and eCommerce. Part of our growth is empowering you to grow digital as well!
