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Your Digital Strategy determines which platforms, systems and tools are just to drive traffic and capture online conversions. All great websites begin with a Digital Strategy.
Digital Strategy is what powers your growth.
You have a defined business strategy, but how do you translate this to online success with a digital strategy?
A Digital Strategy is a plan that defines how you will use technology to achieve your business & marketing objectives. What exactly does this mean?
Let’s say you are a business operating in the retail fashion space and you have created a basic eCommerce website to sell your merchandise. Success depends on driving users to your website with a well-planned digital marketing strategy and driving eCommerce sales with a website optimized for conversion.
Strategy is style of thinking, a conscious and deliberate process, an intensive implementation system, the science of ensuring future success.
Pete Johnson
Let’s say you have a business goal of selling a higher volume of products online and a set of marketing goals to help you drive this initiative. Your online strategy outlines a set of tactics and tools to help you achieve these goals. In our retail fashion example, this might translate to a social selling strategy that qualifies and directs leads to your eCommerce website with a 10% discount code.
Our strategists help clients identify digital growth opportunities and define how website design and functionality can help you achieve your goals. We create strategies that define how to attract visitors to your website and how to transform a higher percentage of these visitors into customers. At its most basic level, a digital strategy consists of four things:
Digital Marketing is a massive umbrella term that covers a wide range of online promotional activities. We can break this into two categories: SEM (Search Engine Marketing) or Paid Advertising and SEO (Search Engine Optimization). These are the tactics you will use to drive visitors to your website.
Paid Advertising is exactly how it sounds. You pay for your advertisement to be displayed to a particular audience on a particular platform.
Search Engine Optimization focuses on improving your website and page content to rank higher in search engines.
Content marketing involves the creation and distribution of online marketing material. This may include videos, infographics, blog articles and social media posts. A content strategy’s goal is to create buzz about your product or service. This need not always result in a spike in conversions, however, it should stimulate positive momentum such as an increase in brand awareness.
Social media marketing is the practice of using social media channels to sell or promote a brand, product or service. Your social media strategy looks at how you connect with target audiences, attract followers, and ultimately convert these followers into customers.
A conversion-optimized website is your sales expert who never sleeps. Your website shouldn’t just be a collection of content and images related to your business; it should be your online sales funnel. A conversion-optimized website guides your website visitors from curiosity to customers in a short, meaningful journey. In addition to your website, you might also consider selling your products in an online marketplace such as eBay or Amazon.
Integrations and tools help you improve your website, and relationships with your customers and improve product & service delivery. Split testing (A/B testing) and other conversion monitoring tools explore how your website can be improved to return better results. CRM and support desk integrations help you improve relationships with your customers and shipping extensions improve the user experience of product delivery. Digital strategy explores what tools are required to meet the needs and expectations of your customers.
Your users are different. A generic strategy under-serves your potential customers. We set up methods for tracking user data and goal completions then define a strategy to drive more users and increase your conversion rates. Let’s chat about your digital strategy and determine how we can help you achieve your goals!
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Free Knowledge
We are also here to help you learn! Check out our resources page to learn about digital marketing, design, digital strategy and eCommerce. Part of our growth is empowering you to grow digital as well!
