Frequently Asked Questions

Yes! We are absolutely the right team if you need help. We fill in the gaps in your organization and serve as an extension of your team. Your goals are our goals. We are here to help you succeed!

Absolutely! We offer consultation services to help you determine your requirements. During this process, we audit your website and digital strategy to outline your technical requirements.

We work with clients who are passionate about what they do because when you combine expertise and passion with purpose, success is inevitable. We work with teams that need guidance on their digital projects. We are the digital extension of your executive, marketing, communication and IT teams.

Regular communication is typically done through emails. However, we have sent up project boards to help our larger clients streamline communication.

Meetings are usually held digitally with Google Meet.

Project Updates are often provided through recorded video and shared with your team. This is done to allow you time to review updates on your own schedule. This allows our team to walk you through updates on your website while providing explanations for specific features, design choices and programming.

A Digital Strategy is a plan that defines how you will use technology to achieve your business & marketing objectives. Let’s say you are a business operating in the retail fashion space and you have created a basic eCommerce website to sell your merchandise. Success depends on driving users to your website with a well-planned digital marketing strategy and driving eCommerce sales with a website optimized for conversion. Check out our Digital Strategy services here.

We can! We love strategizing with our clients to help them achieve amazing results. We also have a ton of resources available if you are interested in exploring the topic of digital strategy.

It depends on what we are building for you. Our website redevelopment packages typically start around $10,000. Some highly customized implementations have totalled over $200,000. As part of our social and environmental goals, we have provided some non-profits with substantial discounts to help them achieve their goals. The best way to work with us is to provide us with a budget. We are happy to put together a proposal for your budget!

We are typically cheaper than larger agencies because:

1. We work remotely, which means you don’t pay for the foosball table or unused office space.

2. We’re a small team. We take on select projects and a limited number of clients each year. You’re not paying for a bloated executive team that does not add value.

3. We don’t add unnecessary overhead. You have a budget, and we do our best to provide you with the most value given your budget constraint.

We do not outsource. You will be working with senior digital marketers, designers, and developers who are familiar with your project. We have been at this for years and will be there to support you when you need us down the line!

We do! We want to help you take your business to the next level. We understand that any large business expenses need to respect your cash flow. For this reason, we offer payment plans. We split project costs over the duration of the project to help you launch your new website.

We are data-driven. We determine what your business and marketing goals are and create a website and digital strategy that will help you achieve those goals. Your designs are created based on your users’ unique requirements. We review user data, identify user personas and create user stories to develop effective user journeys through your website to conversion points that help you achieve your goals!

Web design is incredibly important. Poor website design directly impacts the success of your business through conversion rates. Additionally, a poorly designed website provides a negative brand experience that will leave a lasting impression about your business in your potential customers’ minds. A professionally designed website is user-friendly and will help you capture sales and repeat customers.

User Interface (UI) design is the visual elements, interactions, and animations that make up the website or web app. Visual elements consist of images, fonts, buttons, forms and colour palettes. Users interact with these elements in order to achieve their goals or purpose for visiting the website. Animations are used to enhance the user interface, prompt the user to take a desirable action or improve the interface design. Learn the difference between UI & UX design here!

User Experience (UX) is a person’s emotions and attitudes about using a website or web application. A great user experience can be defined as a simple, pleasurable interaction that empowers users to accomplish their online tasks, goals or purpose. Learn the difference between UI & UX design here!

Conversion Rate Optimization (CRO) is the process of website enhancement which leads to an increased proportion of users taking a desired action on the website. For lead generation websites, this might translate into more users filling out a contact form or joining a mailing list. For eCommerce websites, this means converting more website visitors into paying customers. Check out our Conversation Rate Optimization services here. 

It depends on your goals. Great work takes time; however, we are agile and do our best to achieve your timelines. For instance, we have launched minimum viable products in the past to hit rush timelines and continued to develop the platform following launch. Other projects require the entire team to sign off on each design before implementation. We work with you to determine the right process to achieve your goals.

Yes! We think mobile-first, meaning we design your website to perform well on mobile devices first. Why? Because there are more constraints with mobile devices. We need to be considerate of screen size, mobile data usage and processing power. If we create a website that performs well on mobile, it will be amazing on desktop!

We use WordPress and WooCommerce for most applications. However, we have also used Shopify, Webflow, and Webflow at our client’s request. We are also familiar with Squarespace, Magento and Sitefinity.

WordPress is flexible and developer-friendly. It is supported by a massive open-source community and is highly secure. We can typically customize WordPress to do anything you need it to do. Check out our WordPress Resources and Case Studies.

WooCommerce extends the WordPress platform to create highly customizable eCommerce experiences. Like WordPress, it is supported by a massive open-source community and is highly secure. We can typically customize WooCommerce to do anything you need it to do. Check out our WooCommerce Resources and Case Studies.

You can! We do things by the book. This means your website will be developed with respect to WordPress guidelines and documentation, following modern development processes. We attempt to make our websites highly user-friendly, meaning that content entry and updates will be a breeze for you!

Absolutely! We want to make sure you are well-supported following the launch of your website. Our WordPress Hosting and Security Maintenance package ensures your website is up-to-date and secure. Hosting and Maintenance package costs scale based on your requirements.

Let’s begin with the similarity. Paid Marketing and Search Engine Optimization are both methods of driving traffic to your website.

Paid Marketing: also known as Paid Advertising and sometimes Search Engine Marketing. This method of driving traffic to your website uses advertisements to drive the right users at the right time to your website in order to complete a conversion.

Search Engine Optimization: SEO is the process of improving your website to attract organic (free) traffic from search engines. These improvements help your web page appear higher in search rankings and drive traffic to your website.

For more on Digital Marketing, check out these articles on our website!

We do! All of our websites launch with a connection to Google Search Console and Google Analytics. Our websites are semantically correct, meaning search engines are able to scan the website and understand basic page and website information.

We also provide keyword research and page optimization services. Implementations are varied based on the requirements of your project. SEO requires an ongoing commitment and will require continuous work. Ongoing SEO services are available as well.

Yes! Absolutely! Our Digital Marketing services are outlined here. We work with Google Ads and Meta or Facebook Ads for our ongoing digital marketing clients. Paid digital marketing is an awesome way to drive traffic to your website. Our clients have used paid marketing techniques to drive conversions and achieve their business goals. Check out this case study where we grew our client’s conversions by 389% with paid advertising!