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Our technical website audits explore your website and digital strategy. We provide guidance on usability, accessibility and compliance to ensure modern standards are met.
Keep up with modern usability standards.
A technical Website Audit provides you with the opportunity to review your digital strategy, determine how you can drive more users to your website and you can convert more of those users into paying customers.
At its most basic level, your Digital Strategy consists of two things:
Our audits review these two areas to determine what you’re doing well and what needs to change to help you improve your results online.
A digital marketing audit is a review of all the tools and tactics that are used to bring users to your website. Google tools typically include:
A Social Strategy Audit takes a look at your social network strategy and determines if you’re connecting with the right audiences and converting these audiences to customers effectively. Tools include networks like:
A Brand Review provides a brief audit of your Branding Guidelines, checks for completeness and ensures your digital marketing strategy and social strategy are in alignment with your brand.
Following our digital marketing audits, many of our clients begin a digital marketing program with our team. We ensure you’re driving the right audiences and set up conversion tracking to capture and improve your results. We can help if you’re ready to improve your inbound traffic!
A website audit is a complete analysis of everything related to your website’s search visibility, design and conversions. Our detailed audits provide insights into why your website is not generating traffic and/or why your online sales and conversions are not improving.
We use specialized tools and industry experience to audit your website for proper design, structure and performance. Upon audit completion, you receive a detailed report which outlines a roadmap for improving your search visibility, increasing the performance of your website and optimizing conversion rates.
Traditional designers have tended to build websites for themselves. Designs should be data-driven and created for your users. Our technical site audits detail how your website stacks up against your key competitor’s websites. We consider your target audience and your business & marketing goals.
Are you attracting the right audience to your website at the right time to achieve your goals?
SEO (Search Engine Optimization) or Organic Search Result Optimization and SEM (Search Engine Marketing) or pay-per-click advertising are tactics used to drive users to your website from search engines. We review your traffic and determine how users arrive at your website and what they do once they arrive. This process tells us if your traffic is qualified or if campaigns need to be modified to bring in qualified traffic.
When a user is directed to your website via a campaign or search ,are they completing goals? We review your content on key pages to determine if your content is delivering the right message.
Good design makes navigating your website simple and provides stunning visuals to your customers. Great design is built for your users and drives conversion. Our team uses data and solid research to support the user journey and drive goal completions.
Your website is judged harshly by search engines and users alike. If your website is not following standards or is written in semantic code, you can expect it to affect traffic and conversion rates.
Users are notoriously impatient! Users will abandon slow websites and go in search of speedy service. Performance is critical to keep users on your website and engaged in their user journey.
Do you have poor results in GTMetrix? Have you run an automated site audit but you don’t know what to do next? “What does poor performance mean?”, “The automated site audit says I have accessibility errors?”, “How do I improve my conversion rate?”, “How do I Improve My Page Speed Score?” We have heard it all!
We can help you make sense of those automated audits!
We don’t leave you empty-handed at the end of our website audits. We provide you with real strategies to resolve issues and bring your site back to good standing. It is typical that following our Website Audit, we are asked by our clients to resolve the errors we found with our Conversion Rate Optimization service.
We want to hear your ideas! Let's start a project together today!
Free Knowledge
We are also here to help you learn! Check out our resources page to learn about digital marketing, design, digital strategy and eCommerce. Part of our growth is empowering you to grow digital as well!
